It’s more than just tracking income and expenses. Proper bookkeeping involves things like account reconciliation, understanding what tax categories are important, and other stuff you probably didn’t learn in math class.
You’re busy trying to do the thing you’re good at, AND do all the things behind the scenes to keep clients coming through the door. All that financial stuff is like the forgotten stepchild of your business. You know it’s important, but you just keep neglecting it and secretly hoping it will go away.
You wish you had a financial magician in your back pocket who could help you make sense of it all, or take it off your plate entirely.
You need something like a bookkeeping fairy godmother to whisper financial wisdom in your ear and wave their wand to make it all better.